Instoremedia has set up a digital signage solution containing pickup feedback for Canon. A pickup device is connected to each camera, and information about the camera is displayed on a screen when it has been lifted. If more than one item is being picked up, a comparison between them will be displayed. This way the customer can find out what they need about the product, and can easily compare the cameras they are interested in.
At this point, Instoremedia has installed a digital signage solution for Canon in more than 10 countries with more roll-outs ahead.