The ice cream Company Ben & Jerry’s has begun their summer tour. The plan is to go to the biggest summer festivals in Sweden and sell Ben & Jerry’s delicious ice cream to visitors.
All income will go to charity. Right now the trailer, filled with different ice cream flavors, is in Borlänge at the Peace & love festival. Next stop will be Sundsvall followed by Hultsfred.
Ben & Jerry’s has arranged the summer tour together with bsp marketing with the mission to increase the brand knowledge among their audience. A 32″ LCD screen from Instoremedia is installed inside the trailer to show Ben & Jerry’s latest commercials throughout the tour.
“The screen makes it possible for us to entertain our customers. It is also it is a very effective way to give information about our brand and all the things it stands for.” – Anna Barrner, Nordic product manager for B & Jerry’s at Unilever.