Creuna – Scandinavia’s largest digital communication bureau asked Instoremedia to create a welcoming reception screen representing Creuna’s logo, the letter “C”.
One reception screen would be installed in each of the company’s offices in Scandinavia. Instoremedia delivered a solution where a 40″ screen is placed in a cabinet with a front made of a glass plate with a cut “C “.
“What is interesting with the new built-in solution with the glass plate as a front, is that it provides a new opportunity to cut out the shape you want on the screen. This means that you no longer need to adapt to the screen’s square format. Now you can for example make circular shapes and symbols, or a letter like Creuna, if you want.” – Anna Strinnholm, Account Manager at Instoremedia.
For the creation of the screens’ content, Creuna let their Art Directors design their own versions of the logo. Today Creuna can store up to 60 logos that appear in a playlist that is administered via a web interface where staff themselves easily can make changes when and how they want.
There once was a person, who said: “You never get a second chance to make a good first impression.” We have received many positive comments from customers, as well as many questions about the screen “What is it? Why?” So we have not only received a traditional logo-plate, but also a unique brand building medium, which creates a dialogue and interaction with our customers.” – Anders Uttrup, Marketing Director at Creuna.