Telia has together with Blink design produced a new store concept. As always, all the digital signage is delivered by Instoremedia with company Doberman in charge of the design and creativity regarding the digital areas within the store.
The focus of the concept has been to invite customers to use the store’s digital surfaces. We want to make visitors stay longer in the store and courage them to try the products. All products in the store are therefore live instead of using dummies so that customers can try the various services. The store concept is designed for the entire Nordic region, where the focus is services instead of hardware. The shop is a new project to be evaluated before the concept rolls out in other stores.
From Instoremedia the following has been installed:
“Once again, we are involved in the building of a new Telia shop. It is always fun and challenging to work with a company that invests wholeheartedly in digital signage and the interaction between technology and the user. Telia keeps renewing their concepts with the purpose to facilitate and improve sales and the overall experience of being in their shops.” – Mikael Ekstrand, Sales and Marketing Manager at Instoremedia.
Instoremedia has developed Telia’s new store with partners Doberman, Gordon Project, Nilsson & Partners and Blink design.