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March 31, 2009

Hästens – Digital signage that never sleeps

Instoremedia was asked to equip exclusive bed manufacturer Hästens store in Stockholm with digital signage. The aim was to enhance Hästens image in the shop, and strengthen the feeling of quality and craftsmanship.

“This is a solution where we will highlight Hästens unique position in terms of quality and service.” – Erik Andersson, CEO at Instoremedia.

The shop on Sveavägen in Stockholm has a total of 6 screens installed. 4 of the screens are 40″ LCD screens with a built-in computer in every screen, on which information about the beds and the company is shown. Behind the treasury a 30″ screen is displaying an inspirational movie about the company Hästens. In the exclusive bed department is a TV placed, playing a video of a fireplace to enhance the feeling of luxury.

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Hästens, founded in 1852, is Sweden’s oldest manufacturer of beds and started out by primarily making saddles and carriage furniture. Craftsmanship and quality are two keywords at Hästens where beds are still made by hand using only natural filling material. Hästens is currently established in 25 markets.

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