COOKIES, WEB BEACONS AND STATISTICAL TOOLS

Updated May 24, 2018.

Instoremedia may collect aggregate data about visitors to its web domain insm.co.uk using cookies, web beacons and other statistical tools conventionally referred to as cookies to serve its legitimate interest in optimising the experience of our website for its users.

Cookies are files with small amounts of data, which may include an anonymous unique identifier. Cookies are sent to your browser from our website and stored on your computer’s hard drive.

The data we collect in this manner is not considered personal data in law, as it does not reveal your identity.

There are two main types of cookie, session cookies and persistent cookies.

Session cookies are sent to your browser and used to collect statistical and demographic data about website visitors. They are automatically deleted when your website session ends.

Persistent cookies are sent to your browser and are used to collect statistics and to personalise your experience of a website. They are not deleted when your website session ends.

Cookies are widely accepted on the internet, and operation of some websites or website features depends on them.

You can, however, instruct your browser to refuse all cookies or to indicate when a cookie is being sent. If you choose not to accept cookies, your experience of using parts or all of the website may be adversely affected.

You may also delete cookies after visiting the website. In most internet browser programs this is performed by accessing the settings menu in the browser, opening your browsing history then deleting cookies from your temporary internet files.

Web beacons usually work in conjunction with cookies. These and other statistical tools are primarily used for aggregating usage statistics of a web page or measuring how often electronic marketing materials have been accessed. We may use these to improve material in the website or electronic marketing by measuring how often they are accessed.

Please note that third party social media buttons you access on our website may contain web beacons or other tracking technologies. If you open these buttons while logged into your social media account, this information may be linked back to your account by the social media provider. We do not control these third party tracking technologies and assume no responsibility for the application or storage of Personal Information which they may collect.

Cookies currently in use on the insm.co.uk domain

These are the cookies currently in use on our domain with a description of what they do and where data they collect is processed.

This may change from time to time as the website is updated.  We will change our cookie policy in a timely manner to reflect those changes and recommend that you periodically check this policy for updates if you would like to know how we use cookies.

Statistical cookies – these collect statistics about website visitors
  • lang – this is a 3rd party cookie from Twitter which remembers your selected language when you view our website. It is a session cookie and data is processed in the United States.
  • _ga – this is a 3rd party cookie from Google which generates a unique ID for each web visitor so page visit counts can be generated in Google Analytics. It is a persistent cookie which expires after 2 years and data is processed in the United States.
  • _gat – this is a 3rd party cookie from Google which is used to throttle request rates to doubleclick.net. It is a session cookie and data is processed in the United States.
  • _gid – this is a 3rd party cookie from Google which is used to measure how website visitors interact with pages. It is a session cookie and data is processed in the United States
  • vuid – this is a 3rd party cookie from Vimeo, and is used to generate viewer counts for embedded Vimeo movies on our website as well as statistics on page visits by visitors to our website. It is a persistent cookie which expires after 2 years and data is processed in the United States.
Marketing cookies – these help us to show you relevant marketing information based on the pages you interact with not only on our website but on other websites too
  • _stid – this is a 3rd party cookie from sharethis.com. It registers and collects statistics about the type of device you view our website from when you share articles using our social media share buttons. It is a persistent cookie which expires after 1 year and data is processed in the United States.
  • ads/ga-audiences – this is a 3rd party cookie from Google. It is used by Google AdWords to reengage visitors to websites who are likely to convert based on browsing behaviours across multiple websites. It is a session cookie and data is processed in the United States.
  • GPS – this is a 3rd party cookie from Youtube. It enables aggregation of viewer location statistics based on GPS location of your device when you view a youtube movie embedded in our website. It is a session cookie and data is processed in the United States.
  • i/jot/syndication – this is a 3rd party cookie from Twitter. It enables Twitter to personalise adverts targeted at you based on websites you visit. It is a session cookie and data is processed in the United States.
  • VISITOR_INFO1_LIVE – this is a 3rd party cookie from Youtube. It tries to estimate the bandwidth of visitors to our website to optimise the viewing experience for embedded Youtube videos. It is a persistent cookie which expires after 179 days and data is processed in the United States.
  • YSC – this is a 3rd party cookie from Youtube which registers a unique user ID in order to collect statistics on what Youtube videos website visitors have seen. It is a session cookie and data is processed in the United States.
Other pages of interest

Gathering of information about our website visitors and the terms governing use of our website may also be relevant to you.

We invite you to review our Privacy Policy here and our Website Terms & Conditions of use here.